Book Review: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
Since every author needs social media and since I’m always reading articles and books to keep on top of things, I thought I’d share one of the excellent books about social media.
And it won’t overwhelm you with hundreds of services you don’t understand, either. Please take a close look at this book review and grab your copy of…
One thing I love about this book is that it won’t overwhelm you. It gets right to the questions you probably have including:
- How to optimize your profile
- How to get more followers
- How to respond to comments
Throughout the book are wonderful little gems like this one from chapter 1:
Most platforms enable you to add a tagline to your profile. Make this a mantra – two to four words that explain why you or your company exists.
Nike: authentic athletic performance
Canva: democratized design
Here’s a peek at most of the table of contents:
I found myself highlighting and taking notes in certain places even though I’ve done a lot with social media. That mantra piece is fabulous!
And where I didn’t actively take notes, I appreciated the advice. The authors admonish us to remain positive and agree to disagree in Chapter 5 about responding to comments. Good advice for everyone on social, business/author or not!
Another of the tips I don’t see as many people using is from Chapter 5 about integrating social with blogging. It’s tip 54 which shows you how to entice people to follow you.
Unlike Social Media Just for Writers by Frances Caballo, which I reviewed previously, The Art of Social Media will not overwhelm. I feel it gives a more actionable method for incorporating social media into your work. At the same time, both books have their place and are useful.
I like how Kawasaki and Fitzpatrick help you understand something powerfully helpful in each network without going into the weeds. You’ll find out how to run Google Hangouts on Air, post to LinkedIn, share events, run a Twitter chat and more without wanting to scream.
Chapter 10 in Art of Social media will probably be a favorite of yours…”How to Avoid Looking Clueless.” This could appear that you feel more at ease even if you don’t feel at ease.
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Ronda Del Boccio
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